Euroleague Basketball is pleased to announce that Sky Italia has purchased the rights to broadcast the Turkish Airlines EuroLeague and 7DAYS EuroCup in Italy for the next three seasons. Games will be broadcast on Sky channels and NOW. The agreement also includes daily updates on the Sky Sport 24 news channel and special EuroLeague and EuroCup coverage on skysport.it and on Sky Sport's official social media accounts.
The addition of the premier European club competitions gives Sky and NOW customers a plethora of sports offerings. In addition to EuroLeague and EuroCup games, Sky Italia features basketball international competitions, such as FIBA EuroBasket Women 2021, and the NBA.
On top of its basketball programming, Sky Italia broadcasts a host of national and international football, including 114 Serie A matches, all Serie B matches, more than 400 UEFA Champions League, UEFA Europa League and UEFA Europa Conference League matches, plus France's Ligue 1, Germany's Bundesliga and the English Premier League. Sky Italia also airs motorsports, tennis, rugby, golf and much more.